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How Troika Digital added value

Warriors Of Light | Case Study

A business and personal life coaching service

Warriors of Light is a South African and online based life coaching program. Charlene specializes in Certified NLP (Neuro-Linguistic Programming)​ & mBIT Coaching through many different services like life coaching, management coach and mentor and a leadership coach. 

Custom Interactions

To showcase The Warriors of light information and resources, we've designed beautiful, interactive pages on the website. When clicked, each page reveals a strip of new information, which is displayed by animations.  

Automatic lightboxes

To grow The Warriors of  Light mailing list, Troika Digital designed a subscribe lightbox that automatically displays on the home page. This form is connected to their old mailing list which seamlessly syncs new contacts to their pre-existing mailing list. 

Google ads

Our search ads were targeted to the people who search for life coach Johannesburg courses with the keywords. When a customer enters the keywords in the search, our Ad will be displayed on the first page of SERP. 


The website got over 100 unique visits a week, which then turned into form submissions generating new leads.

Search Engine Optimization 

We used advanced SEO tools to begin ranking this website on the first page of Google for the keywords 'life coach near me'. To optimize the Warriors Of Life website for search engines, we used custom meta tags, structured data, a custom domain, page titles and descriptions. 

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